digital ethnography | research | strategy
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Feedback specializes in developing contextual voice-of-the-consumer research through digital channels to reveal how audiences speak to peers, make decisions, and compare services. Feedback’s combination of powerful technologies, customized data visualization, and PhD-level account management creates a distinct advantage for organizations and their teams. Using our unique HumanFilter social listening process to conduct ethnographic research, our hand-trained data scientists (from fields such as psychology, sociology, and anthropology) observe behaviors, identify preferences and channels, develop decision pathways, and analyze findings.
The Feedback Blog
Feedback Hosts Largest Dent: Blend Event Ever
As 2025 wrapped, Feedback hosted the ninth annual community event Dent: Blend at Common House in Richmond, VA. An offshoot of the larger four-day conference in Santa Fe, Richmond’s afternoon-sized event featured a powerful set of lenses on the topic…
Visiting Our Partners in Strategy
Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community, healthcare, and more. Visiting them in person was such an…
Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk….
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